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While word-of-mouth referrals
still are the greatest source of new personal auto business
for many agents, there are opportunities for growth with the
rising number of “do-it-yourselfers” who like to go it
alone, usually on the Internet. Safeco’s Virtual Producer
gives agents access to this market at full commission for
new business and renewals when they write auto policies
through their websites.
Tommie
Coleman of Coleman Insurance Group began using the SafeCo
Virtual Producer program and within minutes had a direct
link for selling policies using his website built with
Insurance Website Builder. "Virtual Producer attracts
customers that we would ordinarily never be able to meet,"
Coleman explains. "Virtual Producer sells customers at
night, on the weekends, whenever our offices are not open.
Over time, this system will not only sell us and Safeco some
personal lines policies, but help us to grow in the world of
electronic commerce."
Using the Safeco Virtual
Producer system not only generates additional business for
your agency, but can also save you money by allowing you to
offer a fully automated option for new business with much
less CSR interaction. An
agent using an Insurance Website Builder site will spend
less time on the phone, going over rates and discussing the
details of specific plans with each and every prospect. This
means that agents will spend less time educating prospects
and the closer they will be to buying once the agent talks
to the prospect.
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